Project Overview
To create a new kids amusement park that will be in the same place as the current park, Fairy Tale Town in Sacramento, California. This is to help a group work together to create a concept for each brand and design unique elements that will be featured within the park.
Problem Statement
The problem is to establish a fresh business identity for a recently acquired kids park, encompassing all its offerings and surroundings. This involves crafting a distinctive mark and logo that encapsulates the essence of the park. Additionally, it entails developing comprehensive plans for the park's layout and designing paper supplies associated with its operations.
Solution
A business stationary system and collateral that can be found within the park. The main purpose is for these items to be sent out to sponsors and donors who are interested in the park. These items will be sent out and given to these individuals as a thank you for their donation or to convince others to donate or sponsor the park.
Target Audience
The target audience is dynamic individuals aged 30 to 40, primarily female and often mothers, residing in Sacramento. They value progressive ideals, enjoy family outings, and seek leisure activities. With a diverse educational background and belonging to the middle class, they frequent stores like HomeGoods and Target. This demographic is perfect for our reimagined kids park experience.
Project Duration
10 weeks
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Stock
Microsoft Word
Project Scope
Digital: app splash screen and tickets
Print: business card, letterhead, envelope, and PR folder
Merchandise: buttons, and packaging
Design Process
Discover and Preparation
Competitive analysis
Audience analysis
Define
Mood boards
Mind map
Ideate
Concept development: sketching and refinement
Design
Branding
Various original scanned sketches drawn on sticky notes
Flora Explore Park concept development for the logo design
Final Designs
Scope images of the project
Print – business card (2.5 x 3 in.)
Print – letterhead (8.5 x 11 in.)
Print – PR Folder (9 x 12 in.)
Digital – app (1920 px.)
Merchandise – buttons (1 in.)
