Project Overview
Creating a visual identity and deliverables for an annual event. Creating a new, renewed identity as this will be the first annual event since 2019.
Problem Statement
The problem is to create a well-rounded identity that covers print, video, and digital advertising. Aimed to promote and engage employees with the cultural environment that encompasses all employees at the agency. From food to art to much more, the event is used to promote and create booths that fully encompass the feeling and culture behind each group.
Solution
A designed event that uses posters, wayfinding, web advertising, recipe cards, video supporting elements, and more. All come together to transform a large section of the agency into a richly culturally themed area that transforms the space from a gray and simple theme.
Project Duration
9 weeks
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Getty Images
Microsoft Power Point
Microsoft Word
Planview
Zoom
Project Scope
Digital: website advertisement (spotlight ad), blog post (topic page image), video slates, and visual matrix
Print: event signage, food ingredient templates, promotional poster, cultural booth signage, and manager sign-in sheets
Design Process
Discover and Preparation
Communication plan
Past event research
Define
Mood boards
Image research
Ideate
Concept development: sketching and e-mail presentation
Design
Branding
Gathered and edited stock images from Getty Images
Final Designs
Scope images of the project
Print – promotional poster insert and directional signage (11 x 17 in.)
Print – employee check-in signage (8.5 x 11 in.)
Print – photobooth signage (8.5 x 11 in.)
Print – food word templates (8.5 x 11 in.)
Print – cultural booth signage (5.5 x 8.5 in.)
Digital – spotlight ads (848 x 250 px.)
