Project Overview
Creating a visual identity and deliverables for the next annual event, expanding deliverables from the previous year. Creating a more refined identity than the previous and working with the client further to enhance the identity of the event more into the activities.
Problem Statement
The problem is to create a more refined identity from an already created concept direction. This identity must include print and digital items. Aiming to promote and engage employees with the event and experience the many cultures that are found in the agency.
Solution
A comprehensive designed promotional campaign and event to promote diversity through family roots. Through posters, wayfinding, website advertising, recipe cards, video elements, program, and more. All these items are used together to transform a mundane space into a fully transformed cultural celebratory place.
Target Audience
The targeted audience are those employed at the agency, these are all the individuals who will be working in-person at the main campus. It allows those who normally or choose to come in for the day to experience an event together, taking a break in or around their lunchtime.
Project Duration
6 weeks
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft Word
Planview
SharePoint
Todoist
Project Scope
Digital: digital website advertisements (spotlight ads), topic page blog image, and video slates
Print: promotional posters, directional signage, event program, thank you cards, manager check-in signage, photo booth signage, food ingredient and recipe word templates, and team member tickets
Design Process
Discover and Preparation
Communication plan
Past event research
Define
Mood boards
Image research
Ideate
Design
Design
Final Design Process
Concept images gathered from Getty images; helping to find pattern designs that reflect heritage quilts
Three of the elements used to craft the deliverables for the event, each is handmade or edited stock image content to make an original style identity
Final Designs
Scope images of the project
Print – promotional posters insert (11 x 17 in.)
Digital – topic page image and one of the spotlight ad (848 px.)
Print – event signage (11 x 17 in.)
Print – tabletop signage (8.5 x 11 in.)
Print – event program (5.5 x 8")
Print – memory wall cards (3 x 3 in.)
