Project Overview
To create advertisements that align with the corporate identity while communicating to the external audience of the company. These ads are designed to meet current accessibility requirements in typography, graphic elements, and color.
Problem Statement
The problem is to create social media advertisements that are resized for each of the company’s social media channels. These advertisements topics are chosen by the social media marketing manager and must be approved by the same person. Posts must align with the corporate brand identity and message.
Solution
Customized advertisements that are created for the specific sizing of various social media channels. These must meet WCAG accessibility requirements and fit the message of the channels and must be posted to the deadline posting date.
Target Audience
The targeted audience are those who interact with the company’s social media channels, these can be prospective or current members, current/future/retired employees or more. These are all individuals who live in California and will come to interact with the company in some way.
Project Duration
Continuous
Tools Used
Adobe Illustrator
Adobe Photoshop
Getty Images
SharePoint
Project Scope
Digital: social media advertisements (Instagram: stories and posts, Facebook, LinkedIn, and X (twitter))
Design Process
Discover and Preparation
Past advertisement research
Brainstorming
Define
Stock image research
Social media template
Ideate
Sketching
Design
Color contrast
Typography layout
Instagram story template used to keep consistency with the brand
Instagram story and Facebook/LinkedIn/X post templates; these are then uploaded to Canva for finalization of the social media posts by the social media manager
Final Designs
Scope images of the project
Digital – Happy New Year 2025 assorted posts
