Project Overview
To develop a comprehensive campaign to promote the classic car experience. The purpose is to create more knowledge of the car show and bring together more individuals to the classic car hobby.
Problem Statement
The problem is that car shows are limited by poor promotion, relying mostly on word-of-mouth, which restricts access and reduces appreciation for cars and their stories. Additionally, many shows miss cross-promotion opportunities with local businesses, further isolating the events from the community.
Solution
This project aims to redesign the Rods and Relics car show to expand its promotion, increase attendance and car registrations, and boost community involvement. By emphasizing fundraising efforts and showcasing support for local businesses, attracting a broader audience, provide a platform for attendees to share their stories, and foster growth in the classic car community.
Target Audience
The target audience
Project Duration
15 weeks
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Stock
Figma
Notion
Microsoft Excel
Microsoft Power Point
Microsoft Word
Todoist
Project Scope
Environmental: trophy plaques, environmental pole banners, and information and registration booth
Digital: website, VIP mailing box, social media campaign, and e-mail marketing
Print: promotional poster, informational floor signs, promotional postcard, and a-frame wayfinding
Merchandise: enamel pins and t-shirts
Design Process
Discover and Preparation
Literature review
How might we
Define
Mind mapping
AEIOU
Gap analysis
Image board
Ideate
Content analysis
Personas
Drawing & concept development
Design
Critiquing
Prototyping
1:1 ratio physical prototype developed through 3D printing; used to showcase how the size, proportions, and layering may look in the physical space
Sketched concepts of Rods & Relics
Final Designs
Scope images of the project
Awareness – promotional postcard (9 x 6 in.)
Awareness – promotional poster (16 x 24 in.)
Planning – social media campaign (1080 px.)
Planning – Website (1920 px.)
Waiting – email marketing (600 x 350 px.)
Waiting – VIP mailing box (10 x 6.85 x 2.17 in.)
Waiting – environmental pole banners (20.51 x 72 in.)
Experience – a-frame parking (24 x 32 in.)
Experience – a-frame wayfinding (24 x 32 in.)
Experience – information and registration booth (10 x 15 x 1.3 ft.)
Experience – informational floor signs (12 x 18 in.)
Experience – trophy plaques (8 x 4.79 in.)
Experience – t-shirts front (XS–4XL)
Experience – t-shirts back (XS–4XL)
