Project Overview
To develop a campaign to promote the Department of Design senior show. All four departments will be showcased within the show, and all are to be represented in the theme. The event is to take place in May at the University Union on multiple floors.
Problem Statement
The problem is to create a promotional campaign for the senior spring show and to highlight the work of graduating seniors across four design programs: interior architecture, graphic design, photography, and design studies. The campaign must represent all programs and maintain a cohesive theme that engages the audience.
Solution
A campaign that brings together four different areas of design and art. The main purpose is to display graduating senior’s work and bring professionals in the respective fields to view and speak with these seniors. These items will help to guide visitors to and around the event space.
Target Audience
The target diverse targeted audience includes students, alumni, faculty, and professionals. These individuals may have visited the event in previous years or have experienced this for the first time. Many have some connection to Sac State as a family member or themselves have attended the school in the past or current.
Project Duration
6 weeks
Tools Used
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Microsoft Word
Todoist
Project Scope
Digital: social media posts, website mockup, and design presentation
Print: promotional poster and a-frame wayfinding signage
Design Process
Discover and Preparation
Client meeting
Creative brief
Define
Distribution plan
Comparative assessment
Ideate
Concept development
Sketching
Refinement
Design
Branding
Final design presentation
Research page from Design Is; looking into past event designs
Two more pages from Design Is research; looking into other senior show designs and stock images that can be used as a reference for the style of the show
Final Designs
Scope images of the project
Print – promotional poster (11 x 17 in.)
Digital – social media promotion (1080 px.)
Digital – website pages (1920 px.)
